Insights Editorial Policy

Topics are selected based on practical value to home-service contractors and their connection to local marketing decisions.

• Relevance to contractors, advertising, demand timing, and local market selection.
• Search usefulness and ability to answer real contractor questions.
• Source quality, originality, and risk of becoming quickly outdated.

When articles discuss outside developments, Whempify prefers primary or reputable sources.

• Official Google, Meta, NOAA, National Weather Service, Census Bureau, and Bureau of Labor Statistics sources.
• Recognized trade publications, established marketing publications, and reliable business sources.
• Low-quality affiliate blogs, anonymous claims, and competitor promotional material are avoided.

AI may assist with topic research, outlines, drafting, summarization, formatting, and SEO metadata. AI output is treated as draft material.

Human review is required before publication. Articles should separate source-based facts from Whempify interpretation and should not invent statistics, testimonials, or customer results.

• New articles default to draft review mode.
• Drafts should be checked for source quality, duplicate content, unsupported claims, broken links, formatting, and SEO metadata.
• Auto-publishing should remain disabled unless a protected configuration and quality gates are in place.

When an article becomes outdated or contains an error, Whempify should update the content, adjust the last-updated date, and clarify material corrections where appropriate.

Duplicate topics should generally update an existing article instead of creating a second article targeting the same search intent.

Insights content may discuss marketing strategy, market signals, ZIP-level opportunity, advertising platforms, and demand conditions. It is not legal, financial, tax, or professional advice.

Contractors are responsible for reviewing their own advertising, compliance obligations, budgets, claims, licenses, and platform policies before acting.