Privacy Policy

This Privacy Policy explains how Whempify Marketing LLC (“Whempify,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit our website or use our lead generation and marketing services (the “Site” and “Services”). By using the Site, you acknowledge and agree to this Privacy Policy. This Privacy Policy is intended to be read alongside our Terms of Service.

We do not sell personal info Google Analytics for internal use Virginia law referenced Lead routing requires sharing
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Effective Date: January 13, 2026 (update as needed)

We operate as a marketing and lead generation provider and are not a roofing contractor. Contractors are independent businesses responsible for their own services and compliance obligations.

Summary (Not a Substitute for the Full Policy)

We collect information you provide (like name, phone, email, address/service location, and project details) so we can respond to inquiries and route leads to contractors. We may also collect device and usage data (like pages visited) through tools like Google Analytics for internal measurement and website improvement.

We do not sell your personal information. We may share your information with participating contractors and service providers to fulfill your request, operate the Site, prevent fraud, comply with law, and maintain our business operations.

1) Scope of This Privacy Policy

This Privacy Policy applies to information collected through the Site and Services, including information collected when you submit a form, request a quote, ask a question, sign up as a contractor, communicate with us, or otherwise interact with the Site.

This policy does not necessarily apply to information collected offline (unless explicitly stated) or to the privacy practices of independent contractors who receive leads and then contact you. Contractors are independent third parties, and their practices may differ. We encourage you to review any contractor’s privacy practices directly.

We reference applicable Virginia law where relevant. However, privacy obligations can vary based on facts and circumstances, and this policy is not legal advice.

2) Information We Collect

We collect information in several ways: (a) information you provide directly; (b) information collected automatically when you use the Site; and (c) information we may receive from service providers or partners in connection with operating the Site and Services.

2.1 Information you provide directly

Depending on how you interact with the Site, you may provide:

  • Contact information: name, email address, phone number.
  • Service location information: address, city, state, zip code, or other location details relevant to routing.
  • Project/inquiry information: service type (repair, replacement, leak, storm damage), notes, timeline, and other details you choose to share.
  • Contractor onboarding information: business name, business address, service areas, email(s), phone number(s), and operational preferences.
  • Communications: messages you send to us and records of communications related to your inquiry or account.

2.2 Information collected automatically (usage and device data)

When you visit the Site, we may collect certain information automatically, including:

  • Device and browser data: IP address, browser type, operating system, device identifiers, language settings.
  • Usage data: pages viewed, time spent, clicks, referring/exit pages, and general navigation patterns.
  • Approximate location data: derived from IP address (generally city/state level), which may help understand geographic interest and site performance.

2.3 Cookies and similar technologies

We may use cookies, pixels, tags, and similar technologies to operate the Site, remember preferences, measure performance, and improve user experience. You can often manage cookies through browser settings. Disabling cookies may limit Site functionality.

3) How We Use Information

We use information for legitimate business purposes, including:

  • To respond to requests, inquiries, quote requests, and communications.
  • To route leads to participating contractors based on service-area rules and operational preferences.
  • To provide and maintain our Services, including troubleshooting and improving the Site.
  • To measure marketing and website performance, including via Google Analytics and other internal reporting tools.
  • To prevent fraud, abuse, spam, and unauthorized access.
  • To comply with legal obligations and enforce our Terms of Service and Contractor Agreements.
  • To communicate with you regarding your inquiry, account, billing (for contractors), support, and administrative notices.

Important: We use analytics (including Google Analytics) for internal measurement, site improvement, and understanding performance. We do not use Google Analytics to sell your personal information.

4) Google Analytics and Internal Measurement

We use Google Analytics to help understand how visitors interact with the Site. Google Analytics may collect information such as pages visited, time spent, referring sources, browser/device type, and other usage statistics. This information helps us evaluate and improve Site performance and user experience.

Google Analytics may use cookies or similar technologies to collect and process data. The information generated may be transmitted to and stored by Google. We use this information for internal purposes such as troubleshooting, measuring page performance, and improving content structure. We do not use Google Analytics for the purpose of selling your personal information.

You may be able to control cookies through your browser settings, and Google offers a browser add-on that can help opt out of certain Google Analytics tracking (availability and functionality are determined by Google).

5) How We Share Information

We may share information in the following circumstances:

5.1 With contractors and service partners (lead routing)

If you submit an inquiry for services, we may share your contact details and inquiry information with a participating contractor or service partner so they can contact you and respond to your request. This is a core part of lead generation and routing.

5.2 With service providers

We may share information with vendors that help us operate the Site and Services (e.g., hosting, analytics, form handling, email providers, automation tools, customer support). These providers are generally permitted to use information only as necessary to provide services to us.

5.3 For legal compliance and protection

We may disclose information if we believe disclosure is necessary to comply with applicable law, respond to lawful requests, protect our rights, investigate fraud, enforce agreements, or protect the safety of users or the public.

5.4 Business transfers

If we engage in a merger, acquisition, reorganization, or sale of assets, information may be transferred as part of that transaction, subject to applicable laws and appropriate safeguards.

5.5 We do not sell personal information

We do not sell personal information as part of our ordinary business model. We share information as described above to operate lead generation and routing and to run and improve our Site and Services.

7) Data Retention

We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing Services, maintaining records, resolving disputes, enforcing agreements, complying with legal obligations, and operating our business. Retention periods vary depending on the nature of the information, the purpose for which it was collected, and applicable requirements.

8) Data Security

We take reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, and disclosure. However, no security measures are perfect, and we cannot guarantee absolute security of information transmitted online. You use the Site at your own risk.

If you believe your information may have been compromised, please contact us using the information below.

9) Children’s Privacy (18+)

The Site is intended for individuals 18 years of age or older. We do not knowingly collect personal information from individuals under 18. If we learn that we have collected information from a person under 18, we may delete it as required or appropriate.

10) Your Choices and Rights

Depending on your circumstances and applicable law, you may have certain rights and choices regarding your information. These may include the ability to:

  • Request access to certain information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of certain information, subject to legal and operational limitations.
  • Opt out of certain communications (such as marketing emails) where applicable.
  • Control cookie settings through your browser.

To submit a request, contact us using the information in the “Contact Us” section. We may need to verify your identity and may deny or limit requests as permitted by law.

Note: If you submitted information to request services, contractors who received your information may keep records independently. Requests to us do not automatically delete records held by third-party contractors.

11) Virginia and Applicable Law

We operate from or in connection with Virginia and aim to adhere to applicable Virginia and U.S. laws relevant to marketing, advertising, and business operations. Privacy requirements can vary based on your residency, the nature of data, and evolving legal standards. Where required by applicable law, we will take reasonable steps to honor legally valid privacy requests.

This Privacy Policy is intended to be interpreted in a manner consistent with applicable law. If any portion is found unenforceable, the remaining portions will remain in effect.

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or operations. When we update the policy, we will revise the Effective Date and post the updated version on the Site. Your continued use of the Site after changes become effective indicates your acceptance of the updated policy.

13) Contact Us

If you have questions about this Privacy Policy, your information, or our privacy practices, you may contact us:

  • Company: Whempify Marketing LLC
  • Email: (add your business email here)
  • Phone: (add your business phone here)
  • Location: Virginia, United States

If you are a contractor with an account relationship governed by a Contractor Agreement, account and billing matters should be directed through the communication channels defined in your agreement.

Need help or want to get started? Request a quote or return to the homepage.
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This Privacy Policy is provided for general informational purposes and is not legal advice. Contractors are independent businesses responsible for their own practices. Whempify Marketing LLC is a marketing / lead generation provider and not a roofing contractor.