Whempify Score
How Whempify turns ZIP-level contractor signals into a clearer next move.
The Whempify Score is a planning signal for contractors. It compares local opportunity, timing, fit, and competition so you can decide which ZIP codes to test, watch, hold, or push before spending on ads.
What Goes Into The Score
Five inputs shape the market recommendation.
Whempify does not promise leads or booked jobs. It gives contractors a better way to compare nearby service areas before budget is spread across every ZIP.
Homeowner density, local service fit, and whether the market looks large enough to deserve attention.
Weather and seasonal signals that can change when a roofing, HVAC, plumbing, electrical, or restoration market is worth testing.
How crowded the market may be and whether broad ad spend could be premature.
Whether the local market appears aligned with higher-value contractor work and service-area strategy.
The final score is translated into a simple recommendation your team can act on.
Plain-English Formula
The score is built to support a marketing decision.
Use the score as decision support, not a guarantee. Stronger ZIPs should still be tested with controlled spend, clean tracking, and real follow-up.
Recommendation Labels
Scores become practical next moves.
A stronger market signal. Consider increasing attention only after your own campaign data supports it.
A ZIP that may deserve a small controlled ad test before broader spend.
A market worth monitoring, especially if seasonality, weather, or competition changes.
A weaker or crowded market where broad spend may be premature for now.
FAQ
Common questions about the Whempify Score.
Does a high score guarantee leads?
No. The score is market intelligence and planning support. It does not guarantee leads, customers, revenue, rankings, or ad performance.
Who should use the score?
Contractors deciding between ZIP codes, towns, suburbs, service areas, or seasonal campaign priorities.
Can agencies use it?
Yes. Agencies can use Whempify as a market-decision layer before assigning budget across local campaigns.
What should I do after checking a ZIP?
Pick one or two markets to test, keep the budget controlled, and compare results before scaling.